Stay tuned— CASAGIOVE, the market, is in the works!
From a young age, my mother and I would visit the Campania region in Italy (where she grew up) often. I loved walking everywhere with my cousins, arm in arm, taking in the simple, rustic charm that graced each cobblestone path. Every day, we would visit the neighborhood store and enjoy the high quality products found therein. We knew the shopkeeper and she knew us. We knew the fellow shoppers and they knew us. We never rushed. We always laughed. We shared our cooking plans, recipes and ideas. It was a lovely atmosphere... one that I dreamed about creating one day.
CASAGIOVE, an Italian market experience, is the expression of that dream. It is a market that:
- Carries high quality, fresh, in-season and unique ingredients and products.
- Inspires others to create delicious meals and to share those with their loved ones.
- Encourages relationships and a slower-paced lifestyle.
- Highlights the simple beauty of Italian culture, food and style.
As my desire has grown to create CASAGIOVE, I have realized I am not the only one who wants a similar specialty market environment. Everywhere I go, every time I share my dream, people agree that we need something like the store I am describing. So, please join me and get ready to experience a lovely Italian-inspired approach to shopping!
A presto! // See you soon!
And in the meantime, be sure to visit La Raccolta for more of our story and La Bottega for some of our favorite products!
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For your happy home
More from ‘La Raccolta’
My mom, Rosa Giuseppina Ianniello, was born on July 2, 1938 in the small town of Recale, Caserta in the Campania region of Italy. She is an incredible woman who has endured more tragedy than most, but you wouldn’t know it from the big smile she still greets everyone with to this day. Growing up […]
i miei cugini, my cousins, who are like brothers to me I have always wanted brothers. Big brothers to tease me, protect me and love me. My Zia Ninuccia had three sons, my dear cousins Enzo, Orazio and Nicola…. From the moment I walked through their portone to the moment I left, they lovingly […]
This is my aunt, Maddalena Santoro, or as I affectionately called her, Zia Ninuccia. She was the beloved owner of her own market in Casagiove, Italy, and the inspiration for Casagiove, California. I loved my zia. I loved the way she embraced us when we came into town, and I loved how she made everyone […]
CASAGIOVE // kah-sa-JO-vay //… Sure, it’s fun to say, but why did we choose it for the name of our market? We first thought of CASAGIOVE because Zia Ninuccia, the inspiration for the market, lived and ran her market in the city of Casagiove, Italy which is located in the region of Campania. The first […]